Aditya Birla Sun Life Consumption Direct Fund-Growth

Q: What are the returns of Aditya Birla Sun Life Consumption Fund?

The Aditya Birla Sun Life Consumption Fund is a 12 yrs 8 m old fund and has delivered average annual returns of 17.6% since inception. Aditya Birla Sun Life Consumption Fund Returns 1-Year 3-Year 5-Year 10-Year Since Inception -0.57% 16.43% 21.96% 16.87% 17.6%

NAV as of Sep 03, 2025	Returns since inception	ET Money Rank	AUM (Fund size)
₹252.85+0.53% 1 day change	17.6% p.a.	App exclusive #NA View Ranked Funds	₹5,967 Cr

Historical NAV & returns

NAV: ₹252.85 as on Sep 03, 2025

This fund Category average

Aditya Birla Sun Life Consumption Fund overview

Expense ratio	0.77% as on Aug 31, 2025
Exit load	1.0% Exit load of 1%, if redeemed within 30 days.!
AUM (Fund size)	₹5,967 Cr
Lock-in Period	Nil
Age	12 yrs 8 m since Jan 01, 2013
Benchmark	NIFTY India Consumption TRI
Min. investment	SIP: ₹1000 & Lumpsum: ₹1000
Risk	Very High
Short term capital gains (STCG)	Returns taxed at 20% if you redeem before 1 year
Long term capital gains (LTCG)	After 1 year, returns above ₹1.25 lakh in a financial year are taxed at 12.5%

Aditya Birla Sun Life Consumption Fund Returns calculator

Investment type

Monthly investment

₹ 10,000

Investment period

Lumpsum investment

₹1 lakh

Investment period

Disclaimer: Products compared like fixed deposits may provide fixed guaranteed returns. Mutual Funds investments are subject to market risk, read all scheme related documents carefully. Past performance is not an indicator of future returns.

Total investment ₹ 12 lakh
Profit ₹12 lakhs
Total corpus ₹1 lakh
Absolute return 52.69%

Trailing returns as on Sep 04, 2025

Period	This fund	Category average
1 Month	2.79%	3.27%
3 Months	4.97%	5.86%
6 Months	19.0%	18.89%
1 Year	-0.57%	-1.34%
2 Years	18.31%	19.72%
3 Years	16.43%	17.65%
4 Years	14.34%	16.36%
5 Years	21.96%	22.29%
7 Years	16.4%	15.97%
10 Years	16.87%	16.59%

View returns in detail

Asset allocationas on Apr 30, 2025

Large Cap 68.34%

Mid Cap 17.29%

Small Cap 13.56%

Other Cap 0%

Top holdings

Bharti Airtel Ltd.5.34%

Eternal Ltd.4.86%

ICICI Bank Ltd.4.39%

ITC Ltd.4.35%

Top sectors

Consumer Staples 23.160000000000004%

Services 18.99%

Financial 15.940000000000001%

Automobile 13.21%

Credit quality

Bifurcation by Credit Quality is not available for this fund

Top Debt Holdings

Bifurcation by Holding is not available for this fund

Allocation by Instruments

Reverse Repo 0.37214955%

Net Receivables 0.14631246%

Cash 5.129E-5%

Other Holdings

Others 0.37%

Detailed portfolio analysis

Peer comparison

Fund name	ETM Rank	AUM	Fund age	Expense ratio
Aditya Birla Sun Life Consumption Fund	N.A.	5,967 Cr	12 yrs 8 m	0.77%
Nippon India Consumption Fund	N.A.	2,419 Cr	12 yrs 8 m	0.54%
SBI Consumption Opportunities Fund	N.A.	3,028 Cr	12 yrs 8 m	0.94%
ICICI Prudential Bharat Consumption Fund	N.A.	3,103 Cr	6 yrs 5 m	1.07%
Mirae Asset Great Consumer Fund	N.A.	4,224 Cr	12 yrs 8 m	0.43%
Tata India Consumer Fund	N.A.	2,379 Cr	9 yrs 9 m	0.72%

Fund name	1M	6M	1Y	3Y	5Y	10Y
Aditya Birla Sun Life Consumption Fund	2.79%	19.0%	-0.57%	16.43%	21.96%	16.87%
Nippon India Consumption Fund	3.65%	19.73%	-1.45%	18.48%	24.62%	16.6%
SBI Consumption Opportunities Fund	2.96%	14.93%	-5.55%	17.16%	25.92%	17.19%
ICICI Prudential Bharat Consumption Fund	3.48%	18.65%	-1.13%	18.32%	21.38%	10.81%
Mirae Asset Great Consumer Fund	4.5%	22.77%	-0.81%	19.59%	23.72%	18.52%
Tata India Consumer Fund	3.36%	18.9%	1.36%	19.53%	22.42%	18.13%

Fund name	Std. deviation	Beta	Sharpe	Sortino
Aditya Birla Sun Life Consumption Fund	13.18	0.77	0.71	1.02
Nippon India Consumption Fund	13.42	0.76	0.83	1.01
SBI Consumption Opportunities Fund	13.83	0.78	0.76	0.98
ICICI Prudential Bharat Consumption Fund	12.36	0.71	0.88	1.09
Mirae Asset Great Consumer Fund	14.46	0.85	0.84	1.08
Tata India Consumer Fund	14.01	0.8	0.84	1.04

View all Thematic-consumption funds

Key risk & return ratios Compared to other funds in the category

Alpha	0.45 vs. 4.69 Underperformed at beating benchmark
Sharpe	0.71 vs. 2.9 Poor risk-adjusted returns
Beta	0.77 vs. 0.49 More sensitive to market's ups & downs
Standard deviation	13.18 vs. 7.42 More volatile performance

Compare Aditya Birla Sun Life Consumption Fund in detail with

About this fund

About Aditya Birla Sun Life Consumption Fund

Aditya Birla Sun Life Consumption Direct Fund-Growth is a Thematic-Consumption mutual fund scheme from Aditya Birla Sun Life Mutual Fund. This fund has been in existence for 12 yrs 8 m, having been launched on 01/01/2013. Aditya Birla Sun Life Consumption Direct Fund-Growth has ₹5,967 Crores worth of assets under management (AUM) as on 30/04/2025 and is medium-sized fund of its category. The latest Net Asset Value (NAV) of Aditya Birla Sun Life Consumption Direct Fund-Growth as of 03/09/2025 is ₹252.85. The fund has an expense ratio of 0.77%, which is close to what most other Thematic-consumption funds charge.

Aditya Birla Sun Life Consumption Direct Fund-Growth returns of last 1-year are -0.50%. Since launch, it has delivered 17.62% average annual returns. The fund has doubled the money invested in it every 5 yrs.
Aditya Birla Sun Life Consumption Direct Fund-Growth scheme's ability to deliver returns consistently is in-line with most funds of its category. Its ability to control losses in a falling market is average.
The fund has the majority of its money invested in Consumer Staples, Services, Financial, Automobile, Consumer Discretionary sectors. It has taken less exposure in Consumer Staples, Services sectors compared to other funds in the category.
The fund's top 5 holdings are in Bharti Airtel Ltd., Eternal Ltd., ICICI Bank Ltd., ITC Ltd., Mahindra & Mahindra Ltd..

...

Fund AUM	5,967 Cr as on Apr 30, 2025
Scheme document	View Scheme Document

Fund managers

Chanchal Khandelwal

Mr. Khandelwal has done B.Com.(H) and MBA (Finance) Prior to joining Aditya Birla Sun Life Mutual Fund, he has worked with Aditya Birla Retail Limited and Aditya Birla Management Corporation Ltd.

Investment objective

The scheme aims to invest in equity/ equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next).

Aditya Birla Sun Life Mutual Fund details

No. of schemes	90 view all schemes
Total AUM	4,05,267 Cr as on Jun 30, 2025
Address	One World Center, Tower 1, 17th Floor, Jupiter Mill Compound Senapati Bapat Marg, Elphinstone Road Mumbai, 400013

More funds from Aditya Birla Sun Life Mutual Fund

Fund name	ETM Rank	AUM	1Y	5Y
Aditya Birla Sun Life PSU Equity Fund	N.A.	5,391 Cr	-11.12%	31.57%
Aditya Birla Sun Life Infrastructure Fund	N.A.	1,065 Cr	-4.66%	29.6%
Aditya Birla Sun Life Mid Cap Fund	N.A.	5,646 Cr	-2.01%	25.36%
Aditya Birla Sun Life Small Cap Fund	N.A.	4,531 Cr	-5.5%	24.97%
Aditya Birla Sun Life Value Fund	N.A.	5,826 Cr	-9.4%	22.92%
Aditya Birla Sun Life Dividend Yield Fund	N.A.	1,416 Cr	-8.96%	22.88%

See all Equity funds from this AMC

Frequently asked questions

What is the current NAV of Aditya Birla Sun Life Consumption Fund?

The current Net Asset Value (NAV) of the Aditya Birla Sun Life Consumption Fund - Direct Growth plan is approximately ₹252.85 as of Sep 03, 2025.

What are the returns of this mutual fund scheme?

The Aditya Birla Sun Life Consumption Fund is a 12 yrs 8 m old fund and has delivered average annual returns of 17.6% since inception.

Aditya Birla Sun Life Consumption Fund Returns

1-Year	3-Year	5-Year	10-Year	Since Inception
-0.57%	16.43%	21.96%	16.87%	17.6%

How much does this mutual fund charge as expense ratio?

The Aditya Birla Sun Life Consumption Fund - Direct Growth has an expense ratio of 0.77%, which reflects the fund's management and operating costs. This percentage is subtracted from the fund's annual returns, impacting net returns for investors.

What is the AUM or fund size of this mutual fund?

The Aditya Birla Sun Life Consumption Fund currently has assets under management (AUM) or fund size valued at approximately 5,967 Cr as on Apr 30, 2025.

What are the top stock holdings of Aditya Birla Sun Life Consumption Fund?

The Aditya Birla Sun Life Consumption Fund has invested the majority of its money in the stocks of the following companies -

Company	Percentage of Portfolio
Bharti Airtel Ltd.	5.34%
Eternal Ltd.	4.86%
ICICI Bank Ltd.	4.39%
ITC Ltd.	4.35%
Mahindra & Mahindra Ltd.	3.34%
Maruti Suzuki India Ltd.	3.18%
HDFC Bank Ltd.	3.1%
Hindustan Unilever Ltd.	2.75%
Trent Ltd.	2.71%
Avenue Supermarts Ltd.	2.63%

What are the top sectors Aditya Birla Sun Life Consumption Fund has invested in?

The Aditya Birla Sun Life Consumption Fund has primarily invested in the following sectors

Sector	Percentage of Portfolio
Consumer Staples	23.160000000000004%
Services	18.99%
Financial	15.940000000000001%
Automobile	13.21%
Consumer Discretionary	8.47%
Healthcare	5.800000000000001%
Communication	5.34%
Insurance	2.79%
Materials	2.46%
Metals & Mining	0.84%

What is risk level of Aditya Birla Sun Life Consumption Fund?

This is a Thematic-consumption fund comes with Very High risk.

Is there any lock-in period in this mutual fund?

No, this fund does not have any lock-in period.

How do I invest in Aditya Birla Sun Life Consumption Fund?

It is very fast, easy, and completely paperless in this mutual fund scheme on ET Money. It is just a matter of a few minutes. Here's how:

For the Desktop Version:

Click on the "Invest Now" button at the top right, then scan the QR code to download the app.

For the Mobile Version:

Click on the "Invest on App" button at the bottom to download the app.
Once the app is downloaded:
Sign-up and complete your one time KYC process, or log in if you're already registered.
Search for Aditya Birla Sun Life Consumption Fund and choose the investment mode (Lump sum investment or a SIP). Then, enter your investment amount.
Fill in additional required details, including the bank account you'll use for payment, and confirm.

All set! Your investment in Aditya Birla Sun Life Consumption Fund is complete.

How can I redeem my investments in Aditya Birla Sun Life Consumption Fund?

Redeeming your investments in Aditya Birla Sun Life Consumption Fund is super easy. If you have invested in this fund via ET Money, just login into the app, go to the investment section and put the redemption request.

If you have invested in Aditya Birla Sun Life Consumption Fund from anywhere else, you can go to the fund house website and put a request through it.

ET Money rank

App exclusive

in Thematic-Consumption

#NA

Return Outperformance: This fund has generated highest return amongst Thematic-Consumption funds in the last 10 Years.
Return/Risk: For every unit of risk this fund takes, it produces 20% more returns.
Return Consistency: This fund ranks lower in terms of generating consistent return in it's category.
Volatility Protection: This fund ranks lower in terms of protecting against volatility within its category.
Chance: This fund has generated only 15.19% annual return in 70% of times for investors holding for at least 5 years.
Exit Load: Exit load of 1%, if redeemed within 30 days.